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‘Next-Generation’ Stevia Debuts from BGG World and HB Natural Ingredients.

Overcoming the bitterness often perceived in other stevia products, Vitosa can be customized for various applications.

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By: Sean Moloughney

Editor, Nutraceuticals World

BGG World (BGG) and its wholly-owned subsidiary HB Natural Ingredients (HBNI) will be featuring it’s “next-generation stevia” branded as Vitosa at Natural Products Expo West (Booth 4645).

According to the companies, Vitosa is said to closely mimic sugar, lacking in bitterness and without the aftertaste that is frequently found in other stevia products. Vitosa comes in three different taste profiles and is water-soluble.

Vitosa has dual functionality, serving as a sweetness enhancer or as a standalone sweetener (FDA & FEMA GRAS), with the ability to deliver high sugar sweetness equivalents. It can be customized for various applications.

“With the introduction of Vitosa, we have taken a product that was poorly viewed in the sweetener category due to a bitter aftertaste and made something extremely palatable, yet healthy for individuals seeking reduced sugar intake,” said Shaheen Majeed, CEO of BGG Americas & HBNI USA.   

BGG will also have on hand a comprehensive book on natural astaxanthin, written by Bob Capelli, a leading expert on astaxanthin and former CEO of BGG Americas. Additional highlights at the show include the ingredient line of tocotrienols, branded as TheraPrimeE, and an exclusive patented apple extract, ApplePhenon, clinically studied for weight management, cardiovascular health, and skin care. 

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